To begin, we sit down and get to know your organization and the wider business environment in which you practice. This includes thoroughly researching your industry, competitors and target market—the ideal patient to whom your messaging will be tailored.
But most of all, we want to hear your idea of what your practice needs to grow and thrive. We want your grandest vision and your most granular assessment. This data is the foundation for a successful project.
Now it’s time to chart the creative direction for your project. In this phase, we take what we’ve learned about your business and sketch out a collaborative vision for what the end product should look like.
This is commonly known as “storyboarding,” and the result is a visual representation that will guide the rest of our work together.
With the creative vision in place (and with your enthusiastic buy-in), we start turning ideas into products. This is the phase in which the bulk of our technical work takes place—the writing, the design and the iterations that will result in a finished product your team will be proud to launch.
Build-Out is often a thrilling process, providing the first glimpses of your revitalized brand and messaging. But keep in mind that it is also collaborative and incremental, as we work toward the best possible version of your project.
When you partner with Vital, you always have full creative control. That means we’ll need you to take a good, hard look at the site once we’re confident it’s nearly ready and tell us if you see anything you’d like to change.
Our collaboration is especially important now, at the very end of the development cycle. We want you to love what we’ve built for you. Then it’s time to…
Now it’s time to reap the benefits of all our hard work. Sending a brand new project into the world is always a special moment, but don’t let up now. Let’s talk about how Vital can help you make the most of your new toys.
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